LeadGen (Lead Generation) Advertising

Advertising Media Planning and Strategy - Internet Advertising

Directory Style Lead Generation Advertising

There exist many many different forms of online lead generation, and the industry is massively expanding and adapting every day. Directory style lead generation is an important form of lead generation. It is not appropriate for driving business for smaller purchases, but rather focuses on goods and services with strong potential for big sales, usually $5,000 and greater lifetime revenue.

Some examples of directory-style lead generation sites are:

• Property Management - A guide to property management companies and association management companies that will manage residential, commercial and association properties.
• Manufactured Homes - A guide to manufactured homes and mobile homes featuring dealers from across the country and communities, all offering affordable living options.
• Assisted Living - A guide to assisted living facilities featuring communities offering a wide variety of senior care and living amenities. This site helps visitors find an assisted living facility that is best suited to their needs or the needs of their loved one.
• Home Care - A guide to home health care featuring services that offer in-home care to seniors throughout the country. Finding the right home health care provider is much easier with this easy to use directory.
• Financial Advisors - A guide to financial advisors and financial planners featuring professionals specializing in a variety of different kinds of investing and money management. This site helps users find a certified financial planner whose incentives are aligned with the investor.
• Solar Panel Installers featuring professionals specializing in residential and commercial design and installation. Also see solar power and solar panel information.

Other Forms of LeadGen

Several other forms of leadgen exist on the internet, whether through email marketing, comparison shopping, "black box" style lead generation - which refers to sites that collect contact information of prospective customers, but they are not associated with a specific business looking to provide the products or services in questions. there are many subtleties to the various forms of lead generation and it would be difficult to summarize them all.

for the advertiser or media buyer, lead generation is an important form of advertising that should not be overlooked as part of a broader advertising campaign.